Senior marketing, brand and communications experience.
When you need it.
You’ve built a business on good people, solid work and a strong reputation. Your marketing and communications should reflect that.
Mainspring brings senior experience to the job: setting direction, deciding what matters and making sure the work gets done well. We can take responsibility for your marketing and communications, or provide experienced guidance to the team you already have.
You work directly with Gavin Jowitt, who founded the business in 1996.
What we do
Every business needs to communicate well with the people who matter to it: current and potential customers, tender panels, prospective recruits, employees and stakeholders.
Often the business has outgrown its marketing. An outdated website. Inconsistent branding. Capability statements that undersell what the business has become. It all needs attention, but nobody has the time or experience to take it on.
We work out what’s needed, recommend where to start and take responsibility for getting it done.
MarketingCapability statements, company profiles, project case studies, tender presentations, sales materials and campaigns. The work that helps you win business.
BrandA clear, consistent and professional identity, from positioning and design through to guidelines and implementation, so the business looks, sounds and behaves the same way at every point of contact.
Websites, corporate communications, recruitment and employer branding, publications and project announcements. Plus photography, video and digital content that show the business and its people at their best.
CommunicationsAn honest review of where your marketing and communications stand. Then clear priorities, practical plans and sensible budgets, with senior oversight and responsibility for delivery. We do much of the work ourselves and bring in specialists where needed.
Review, planning and managementExperience makes the difference
Good marketing and communications come down to sound judgement. Knowing what to do first, what to leave alone and how to get a good result without wasting time or budget comes from doing it for a long time.
Gavin Jowitt has spent more than 35 years advising business owners, executives and boards across a wide range of industries. Today, his focus is on industrial businesses in engineering, manufacturing, construction, resources, energy and technical services, including those delivering major infrastructure and renewables projects.
His work spans marketing and brand strategy, corporate identity, creative direction, campaigns and digital communications.
Gavin works directly with clients, providing the advice, setting direction and taking responsibility for the work.
How we work
Ongoing support
Senior marketing and communications leadership, without a full-time senior hire. We get to know your business, agree priorities and plan the work. Then we manage and deliver it, working alongside your existing team where you have one. An agreed monthly arrangement gives you continuity and one point of contact, with room to adjust as your needs change.
Individual projects
A capability statement that needs updating. A tender presentation that needs to win the job. A website that needs rebuilding. We'll take the project from first conversation to finished work, and that includes writing the content.
An individual project can also be the start of a longer working relationship.